This is probably controversial, but I'm going to say it anyway.
You deserve more for all the time, energy, and passion you bring to the table.
Dear Fertile Guides,
One of hardest - dare I say, scariest - things you can do in your business is niche down to one, specific topic. Most of us enter into this space with a passion for multiple things and a desire to help people who are going through whatever it is we are passionate about. While we may have the best intentions, trying to be all things to everyone is a really bad business strategy and it makes for even less effective coaches.
Here’s why: Instead of professionally committing to being an expert in a specific niche, we try to become the expert for multiple conditions. We take on clients who have a variety of different fertility struggles and, while we can offer some general advice, we can never go beyond. It’s just too difficult to be well versed the nuances of every single condition and situation.
Additionally, maintaining a broad focus robs you of the opportunity to be a world-class expert. Instead of becoming established as the expert of whatever it is you focus on, you become just another fertility coach. This doesn’t mean you won’t help people and do good work, but the ceiling quickly becomes limited in how far you can go.
Does this sound overwhelming to you? Don’t worry! You’re not alone! Keep an eye on your inbox next week. I’m sharing the details on a brand-new, game-changing resource that will eliminate the stress and provide you the transparency you need to build a thriving practice.
Now, I get it - this is scary stuff. Obsessing over a very specific type of client or condition may cause you to wonder if you can build a thriving, sustainable practice, but I have a secret for you - embracing that one thing you want to commit to doing really really well will help you streamline your business, create better content, craft better programs, and land more ideal clients.
Don’t be afraid to niche. There, I said it.
Exercises to help you narrow down your niche.
Make a list of what you currently focus on and highlight what gets you most excited.
Take your top three findings and explore those further. How can you further break down these niches? How many different angles can you take to approach the topic?
Think through each of your top niches and consider what it would look like to focus solely on one of them. What kind of client would you want to be supporting? Do you find yourself getting more excited about one over the other?
Which of these niches could you see yourself talking at-length about with a stranger?
Ask several close friends what expertise comes to mind when they think of your business.
Think about the questions and conversations you’ve had with friends and family. What have they come to you for?